Sep 23, 2025
B2B SaaS CTAs: 30 Call-to-Action Examples & Templates (2025)
30 B2B SaaS Call-to-Action Examples (+ Copy-and-Paste Templates by Intent)
Most CTA guides are generic. In B2B SaaS, your button isn’t “Buy now”—it’s the clearest next step toward a demo, trial, or proof. Start by matching your CTA to visitor intent (what they’re trying to do) and stage (how aware they are). Pick one primary CTA per page; demote the rest. Then use micro-copy to neutralize objections (credit card? time commitment? switching risk?). This approach consistently outperforms generic lists.
How to choose the right CTA (in 60s)
Identify the page’s single success state (e.g., book a demo).
Map the most common intent (e.g., pricing research vs features skim).
Write a CTA that says what happens next (“Book a 15-min walkthrough”) and pair it with one safety-net CTA for lighter commitment (e.g., “Watch a 2-min demo”). Keep other actions in the footer or as text links.
30 B2B SaaS CTA examples (copy you can paste)
Homepage / Value prop
Get started free — Trial-led model, low friction — “No credit card.”
Book a 15-min tour — Sales-assist motion — “We’ll tailor it to your use case.”
See how it works — Explainer video available — “2-minute product walkthrough.”
Solve [job] in minutes — Outcome-first angle — “Trusted by [logo], [logo].”
Try it on your site — Interactive embed (Tofu) — “Instant preview on your homepage.”
Product / Features pages
Start a 14-day trial — Self-serve motion — “Cancel anytime.”
Build a CTA in 60 seconds — Feature activation — “Point-and-click, no code.”
Personalize my demo — Complex product — “Tell us your stack; we’ll tailor it.”
See pricing for your traffic — Usage-based pricing — “Accurate in 30 seconds.”
Compare plans — Plan trade-offs unclear — “Switch or downgrade anytime.”
Pricing page
Start free—upgrade later — Freemium — “Keep your data if you switch.”
Book a savings review — High ACV; discount justification — “We’ll model ROI live.”
Lock this price for a year — Time-bound promo — “No commitment today.”
Talk to sales — Security/compliance needed — “SOC 2, ISO 27001 ready.”
Calculate your ROI — Proof needed — “Takes 45 seconds.”
Integrations / Marketplace
Activate with [Partner] — Piggyback trust — “Works with your current setup.”
See it in [Partner] — Demo within partner UI — “No code install.”
Import settings from [Tool] — Switching cost fear — “1-click migration.”
Case studies / Proof
See the playbook — Insight-led proof — “Template included.”
Recreate these results — Outcome-led — “We’ll map your funnel now.”
View the dashboard — Skeptic/analytical buyer — “Live metrics, sample data.”
Blog / TOFU → MOFU
Steal the template — How-to article — “Google Doc, 1 page.”
Get the checklist — Complex task — “No email required.”
Watch the 3-min demo — Readers skimming — “Auto-captions.”
See CTAs for your industry — Segmented gallery — “Examples update weekly.”
Turn this post into a plan — Interactive summary — “AI-generated steps.”
Exit-intent / Safety-nets
Send this to my inbox — Save-for-later behavior — “Includes templates.”
Not ready? See a sandbox — Commitment aversion — “No signup.”
Show me a real example — Proof-seeking — “Live site, anonymized.”
Compare us to [Incumbent] — Competitive research — “Side-by-side, honest.”
Why this structure works: it aligns with the most common CTA types and “one primary action per page” guidance—adapted for B2B SaaS flows.
Micro-copy that moves the needle (paste next to or below the button)
“No credit card.” / “Cancel anytime.” / “No engineer needed.”
“SOC 2, ISO 27001, GDPR.”
“Keeps your settings if you switch.”
“2-minute video.” / “Takes 45 seconds.”
“We’ll tailor it to your stack.” (These tackle the top objections seen in SaaS flows: time, risk, effort, compliance.)
How to test CTAs (fast)
Copy: “Get started” vs “Start free,” outcome-led (“Ship docs faster”).
Context: add a precise next-step (“Book a 15-min tour”).
Placement: top vs inline after “pain” sections; sticky on mobile.
Proof adjacency: nearby logos, stars, SOC2 badges.
Contrast: button color/size is obvious, but also check spacing and surrounding noise.
Large guides recommend testing CTA copy and keeping the page focused on a single primary action
FAQ
What makes a good B2B SaaS CTA?
Clarity about the next step (“Book a 15-min tour”), low-friction promise (“No credit card”), and proximity to proof (logos, SOC2). One primary action per page; demote the rest.
Where should I place CTAs?
Above the fold for scanning; again after problem/solution sections; a sticky mobile CTA for convenience; and a safety-net CTA on exit-intent.
Should I use “Get started” or “Start free”?
Test both. “Start free” communicates commitment level. Add a precise next step (“in 60s”).
Do I need micro-copy under the button?
Yes—answer one key objection (credit card, time, compliance). It consistently lifts clicks in SaaS.
